When you are good at something, or you have done something yourself for years, you become unconsciously competent. In other words, you can do the job without thinking. The drawback is that you do not understand the step by step process needed to break the job down into “modules” so to speak, so that you can effectively train someone else to do it for you. For years I handled all of my own posting on social media, and blogging, booked my own travel, and formatted my own contracts. When I hired an executive assistant to do those things for me, it was difficult to know where to start and difficult to believe someone could do what I’d been doing for years any better than I could. Boy was I wrong. I now realize that a lot of the problem was really about trust.
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